True role models – a shooting with Rankin.
What’s left for a woman, who survives cancer and loses a breast? Her life? Sure. But also her femininity! A message to encourage those who face the diagnosis breast cancer (in Germany: one in eight women!). We found a strong partner in Pink Ribbon Germany for this project. And five women who proved to be stronger than their disease.
The idea: “The One Bra.” A dessous, that is not a prothesis, but sexy. Not meant to conceal what’s gone, but to underline what’s left. No matter, if that is one breast, none or both (after rebuilding).
Design-label LYN LINGERIE from Zurich joined us on the project and tailor-made dessous for the five women. They were shot by Rankin in London to create the “Role Models” fashion motive series.
Live your F(e)M(i)N(i)N(i)T(y). Cause noone/nothing can take it from you.
The shooting was flanked by interviews, a making-of and an article in a women’s health magazine, that I wrote for Pink Ribbon.
Job: Creative Direction Team: D. Haschtmann, V. Kohler, M. Sommerfeld, M. Seidler, S. Hilker, L. Schwenkert, V. Vanselow, F. Brackelmann Agency: BBDO Düsseldorf